Every week, editors at Business Daily, Nation and Standard receive hundreds of press releases from Kenyan businesses. Most are deleted without being read.<\/p>\n\n\n\n
Here is exactly what separates the ones that get published from the ones that get ignored:<\/p>\n\n\n\n
Journalists decide in 3 seconds. Your headline must answer: What happened? Why does it matter to readers?<\/em><\/p>\n\n\n\n \u274c Bad:<\/strong> “XYZ Company Launches New Product Range” Your first paragraph must answer: Who, What, When, Where, Why.<\/strong> All five. In under 60 words. If a journalist only reads one paragraph, they should have the full story.<\/p>\n\n\n\n Include one quote from your CEO or a credible spokesperson. It should add context or opinion \u2014 not repeat what the release already says.<\/p>\n\n\n\n \u274c Bad:<\/strong> “We are excited to launch this product.” Journalists love numbers. Market size, growth percentages, customer numbers, impact statistics. If you have data that validates your story \u2014 include it.<\/p>\n\n\n\n End with a short “About [Company]” paragraph (2\u20133 sentences) and direct contact details for a real person the journalist can call immediately for more information.<\/p>\n\n\n\n Our PR team writes media-ready press releases and pitches them directly to the right journalists \u2014 the ones we have real, active relationships with across Kenya’s leading media houses.<\/p>\n\n\n\n \u2705 PR retainers from KES 60,000\/month<\/strong> (includes 2 press releases) First consultation free \u2014 we will review your current PR approach and tell you exactly what needs to change.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Most Kenyan business press releases never get published because they make the same 5 mistakes. Here is the exact format journalists want \u2014 with a free template.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[56,34,58,57],"class_list":["post-48","post","type-post","status-publish","format-standard","hentry","category-public-relations","tag-how-to-write-press-release-kenya","tag-kcvp-group","tag-media-pitch-kenya","tag-press-release-tips-kenya"],"_links":{"self":[{"href":"https:\/\/kcvpgroup.com\/blog\/wp-json\/wp\/v2\/posts\/48","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kcvpgroup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kcvpgroup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kcvpgroup.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kcvpgroup.com\/blog\/wp-json\/wp\/v2\/comments?post=48"}],"version-history":[{"count":0,"href":"https:\/\/kcvpgroup.com\/blog\/wp-json\/wp\/v2\/posts\/48\/revisions"}],"wp:attachment":[{"href":"https:\/\/kcvpgroup.com\/blog\/wp-json\/wp\/v2\/media?parent=48"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kcvpgroup.com\/blog\/wp-json\/wp\/v2\/categories?post=48"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kcvpgroup.com\/blog\/wp-json\/wp\/v2\/tags?post=48"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\u2705 Good:<\/strong> “Nairobi Startup Cuts Small Business Accounting Costs by 60% with New App”<\/p>\n\n\n\n2. The Lead Paragraph \u2014 Answer the 5 Ws Immediately<\/h3>\n\n\n\n
3. One Strong Quote<\/h3>\n\n\n\n
\u2705 Good:<\/strong> “Kenyan SMEs lose an average of 12 hours per month to manual accounting. We built this specifically to give that time back.”<\/p>\n\n\n\n4. Supporting Facts and Data<\/h3>\n\n\n\n
5. Boilerplate and Contact Details<\/h3>\n\n\n\n
\n\n\n\n\u274c The 5 Mistakes That Get Your Press Release Deleted<\/h2>\n\n\n\n
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\n\n\n\n\ud83d\udce3 Let KCVP Group Write and Distribute Your Press Releases<\/h2>\n\n\n\n
\ud83d\udcde +254 728 851 675<\/a>
\ud83c\udf10 kcvpgroup.com\/services\/public-relations<\/a><\/p>\n\n\n\n