You have a marketing budget. Should you spend it on Google Ads or Facebook/Instagram Ads?
Short answer: it depends on what you sell. Here is the breakdown:
🔵 Google Ads — Best When People Are Already Looking
Someone types “plumber Westlands” or “accountant Nairobi CBD” into Google. They are ready to hire. Google Ads puts you right in front of them at that exact moment.
- ✅ Best for: services, professional firms, healthcare, legal, automotive
- ✅ High intent — people are actively searching for what you sell
- ✅ Avg. cost per click in Kenya: KES 30 – 300
- ❌ Not great for: new product categories nobody is searching for yet
🔵 Facebook & Instagram Ads — Best for Awareness & Discovery
Nobody wakes up and searches for “luxury candles Nairobi.” But if they see a beautiful Instagram ad for candles while scrolling, they might buy. That is Meta Ads.
- ✅ Best for: retail, FMCG, fashion, food, events, real estate
- ✅ Powerful targeting by age, location, interests and behaviour
- ✅ Avg. cost per 1,000 impressions in Kenya: KES 200 – 600
- ❌ Lower purchase intent — people are browsing, not actively buying
✅ The Best Answer for Most Kenyan Businesses
Use both — but in the right order. Start with Google Ads to capture people already searching. Add Meta Ads to build awareness and reach people who don’t know you yet.
| If you sell… | Start with… |
|---|---|
| Professional services (legal, accounting, IT) | Google Ads first |
| Products (fashion, food, lifestyle) | Meta Ads first |
| Real estate | Both simultaneously |
| Events / hospitality | Meta Ads first |
| B2B services | Google Ads + LinkedIn |
📞 KCVP Group manages Google Ads and Meta Ads for Kenyan businesses — with full monthly reporting so you see exactly where every shilling goes.
✅ Paid ads management from KES 25,000/month | No lock-in
📞 +254 728 851 675 | 🌐 kcvpgroup.com
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