Marketing Intelligence

The shift away from holding-group agencies is accelerating. Here's why Africa's fastest-growing brands are choosing independent partners and getting better results.

Google's algorithm updates have shifted the playing field. We break down the SEO strategies delivering results for Kenyan businesses in 2025.

When a crisis hits, the first 2 hours are critical. Our framework for protecting your brand reputation in Kenya's hyper-connected media landscape.

We analysed 50+ video campaigns for Kenyan brands. Here's what the data says about format, length, distribution and the content types that convert.

How Kenyan brands can command premium pricing even in cost-conscious segments — the brand-building frameworks that make it possible.

From audience segmentation to creative strategy — everything you need to run profitable Facebook and Instagram ad campaigns targeting Kenyan consumers.